Even before Greta Gerwig’s Barbie film hit theaters last October, Barbiecore resurged in popularity. Known as the new aesthetic born from the iconic doll’s image, part of pop culture for decades, took over social media and the international runways by storm.
What turned out to be far from a fleeting microtrend or short-lived internet fad, Barbiecore continues to rule the spring/summer ’24 collections and comes in a wide range of shades of pink, from soft pink to vibrant fuchsia, painted on a super feminine and doll-like silhouette. And just like the movie, Barbiecore also represents women’s empowerment and authenticity expressed through pink wardrobe staples.
Discover 33 of our favorite runway pieces and accessories of the season.
Stay tuned for new trends daily!
