The Italian luxury brand’s origins date back to 1927. No wonder that heritage plays a huge role in Ferragamo’s identity. Their products are known for combining style, creativity and innovation with the quality and craftsmanship of Italian-made goods, produced since the 1960s in a select network of workshops. The cult brand is presented worldwide through a network of mono brand stores, high-level multi brand department stores and selected high end stores. Ferragmo is currently present in 90 countries including Egypt with flagships at Cairo’s First Mall and Downtown Katameya Mall. The collections for both women and men including bags, small leather goods, footwear, jewelry and scarves are also available on the DStore online boutique.
For the PreFall 2024 collection, heralded by many as one of the strongest ever, creative director Maximilian Davis took inspiration from various elements including Italian marble, “We wanted to play with the idea of fantasy and reality,” explains Davis, “and Harley is someone who can express something that is both very real and very magical.”
In the new campaign photographed by Harley Weir, beautiful sand statues inspired by Italian sculptures are juxtaposed against modern objects of style, blending the history of the house with a pervading sense of ease and energy. A new world of elegance and craftsmanship is seen through the distinctly desirable lens of summer, using art as a daily form of expression to create a fresh aesthetic that is both very real and magical.
Ferragamo’s vision resonates in an inspiring fusion of cosmopolitan easiness, and traditional craftsmanship.
The Key Pieces
Key pieces from the collection include the Hug bag in new colors for PreFall, which since it’s launch has been spotted across the globe.
Another classic revisited and indispensable for a chic summer wardrobe is the new Vara Plate ballet flat.
The new iconic reversible belts and the Gancini loafers more than ever are key pieces in every stylish gentlemen’s wardrobe.
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All images courtesy of Ferragamo.
