As per Earth Day organization, “sustainable fashion” refers to a clothing supply chain that is ecologically and socially responsible. It aims to reorient the industry and consumers away from the fast fashion model and toward sustainable practices in sourcing, production, distribution, marketing, and consumption.
As we are celebrating Earth Day on Monday 22nd, ELLE puts the highlight on sustainable collections and design.
Stella McCartney
Stella McCartney continues to lead the charge for sustainability in high fashion with her Spring/Summer 2024 collection. Through innovative materials, ethical practices, and a commitment to transparency, she sets the standard for eco-conscious luxury. McCartney’s designs prove that style and sustainability can seamlessly coexist, inspiring the industry to embrace a more responsible approach to fashion.
Gabriela Hearst
Gabriela Hearst’s Spring/Summer 2024 collection epitomizes sustainability in high fashion. With a focus on luxurious yet eco-friendly materials, as ethically sourced leather and artisanal craftsmanship, Hearst’s designs showcase the beauty of ethical fashion with a contemporary South American bohemian twist. Her commitment to sustainability permeates every aspect of her brand, setting a powerful example for the industry and proving that style and conscience can harmoniously coexist on the runway.
Nanushka
Built around Sandra Sandor’s founding creative visions, the Spring/Summer 2024 collection embodies Nanushka’s distinct brand spirit through elevated craft and conceptual techniques. Contemporary detailing and material innovation, as vegan leathers bring together nostalgia and circularity, transformed through new textures. Re-Rooted represents a turn to Nanushka’s underlying creative vision, transforming pieces into a refreshed and elevated offering.
Bettter
Bettter, the brand of former Ukrainian fashion director Julie Pelipas makes fresh, modern suiting with feminine details and wardrobe essentials using upcycled materials. In 2019, Pelipas launched Bettter, an upcycling system that operates as a platform with a shared purpose. Bettter reworks dead stock garments and produces inclusive clothes by using customers’ body metrics. Internationally recognized, in 2022 Julie Pelipas received one of the most prestigious awards in the world of fashion industry — The Fashion Awards, presented annually by the British Fashion Council. The Ukrainian was one of the winners in the ‘Leaders of Change”. In 2023 Julie Pelipas`brand bettter won the Karl Lagerfeld Prize (Special Jury Prize) at the LVMH Prize design competition. In March, Bettter was one of nine finalists for the LVMH Prize. She also acts as Ambassador for the No More Plastic Foundation.
Anna October
Anna October, the designer and founder of her eponymous brand, uses her expertise in pattern cutting and fine art to maintain her label of feminine essentials. Anna October developed a sustainable ethos within the brand. Collections are created using deadstock textile. Brand maintains expert tailoring. Significant amount of the pieces are handcrafted by using re-imagined artisanal techniques for modern clothes. Brand ethical strategy enhanced by Anna October’s willing to design with aspiration to create clothes that will be loved and lived. In 2022, Anna October joined the BoF 500 list and presented her collection at PFW for the first time.
Toteme
Swedish Slow Luxury Chic, founded by Elin Kling and Karl Lindmann. Toteme is a fashion house rooted in Scandic sensibilities, modern aspirations and the notion of style, presenting the first show at PFW in January 2024. With an appreciation for women’s many roles and how pieces are worn in practice, Toteme creates emblematic designs with an emphasis on materiality and shape. Archetype pieces are examined through a female lens and realized with sumptuous fabrics, rich textures and graphic silhouettes. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces. Founded on the principles of minimalism, long-standing style, meticulous craftsmanship and methodic repetition. Focused to the United Nations’ Sustainable Development Goals and collaborations with leading industry organizations to inform environmental, social and governance framework and Totemes`sustainability pillars: design, planet and community. Toteme crafts modern classics with purpose, occasion and longevity in mind.
Taller Marmo/ Net Sustain
Featured in Net- a- porter´s ‘Net Sustain’ section, Taller Marmo’s glamorous collections are inspired by gowns worn by icons of the ’60s and ’70s, making the dresses and modern versions of kaftans the perfect choice for a modern woman. Founded by Riccardo Audisio and Yago Goicoechea, Taller Marmo is named after the Spanish word for laboratory and the Italian word for marble—an indicator of the designers’ experimentation with innovative techniques and luxury fabrics. Defined by a modern take on occasion wear, the brand employs clean, relaxed cuts in bold and empowering fabrics, where a focus on craftsmanship intertwines with a fun and fabulous spirit. Taller Marmo collections are exclusively made in Italy by experienced artisans.
To find out all there is to know about the Earth Day movement click here.
